Storefront & Building
Channel
Letters
Make your business recognizable from the street with individual dimensional letters. Explore face-lit, halo-lit and unlit treatments to suit your building and your brand.
Start your project
DESIGNED AROUND YOUR PROJECT
Your name. In a new dimension.
We’ll review the artwork, materials, permit and installation requirements with you before the project moves into production. Pricing and timing depend on the approved scope — typical build 10–14 days, lift, half day.
IN DETAIL
Channel
Letters
explained.
Make Your Business Stand Out with Bold and Professional Channel Letters
At 123 Signs, we specialize in creating high-quality custom channel letters that give your business a sleek and professional look. Channel letters are one of the most popular and effective types of building signage, combining bold design with high visibility — day and night. Whether you need illuminated letters, front-lit or halo-lit designs, or custom color-matched finishes, our channel letters are built to enhance your brand’s visibility and create a lasting impression.
What Are Channel Letters?
Channel letters are three-dimensional signs made from metal or plastic that are individually fabricated and mounted to create a bold, eye-catching sign. They are highly customizable and can be illuminated from the front, back, or both sides to maximize visibility.
Eye-Catching and Professional
Channel letters create a polished and modern look that enhances your business’s exterior and brand identity.
High Visibility, Day and Night
Illuminated channel letters ensure that your business remains visible even after sunset.
Customizable to Match Your Brand
From fonts and colors to lighting and mounting styles, channel letters can be tailored to reflect your business’s unique identity.
Durable and Weather-Resistant
Made from high-quality aluminum and acrylic, channel letters are built to withstand harsh weather conditions without fading or warping.
Read the full guide 10 more sections
Types of Custom Channel Letters
We offer a variety of channel letter styles to suit different branding needs and design preferences:
Front-Lit Channel Letters
The most common type of channel letter where the face is illuminated, creating a bright, vibrant appearance.
- Ideal for retail stores, restaurants, and malls
- High-brightness LED lighting for maximum visibility
- Available in a wide range of colors and finishes
Halo-Lit (Back-Lit) Channel Letters
These letters are mounted slightly off the wall, with LED lights shining from behind to create a soft halo glow around each letter.
- Modern and sophisticated appearance
- Ideal for upscale brands and professional offices
- Customizable light color and intensity
Front and Back-Lit Channel Letters
Combines both front and halo illumination for maximum brightness and impact.
- Creates a layered lighting effect
- Ideal for high-traffic areas and 24/7 businesses
- Custom color combinations for face and backlight
Open Face Channel Letters
These channel letters are built with an exposed face or clear acrylic face, allowing the light source (typically neon) to be visible.
- Vintage or retro look
- Popular for bars, restaurants, and entertainment venues
- Neon or LED light options available
Reverse Channel Letters
Similar to halo-lit letters, but with the lighting directed toward the wall instead of behind the letter.
- Creates a subtle, backlit glow effect
- Ideal for professional offices and luxury brands
- Available in polished or brushed metal finishes
Non-Lit Channel Letters
For businesses that want the bold look of channel letters without illumination.
- Ideal for indoor and outdoor use
- Aluminum or acrylic finishes
- Custom paint, texture, and material options
Customization Options
Our channel letters are fully customizable to reflect your brand identity and meet your business’s needs:
Size and Font – From large, bold fonts to elegant scripts Color Matching – Custom color options to match your brand’s palette Lighting Type – LED or neon options available Finish – Glossy, matte, metallic, or brushed finishes available Mounting Style – Flush mount, raceway mount, or backer panel installation Materials – Aluminum, acrylic, stainless steel, and more
Mounting Options
We offer multiple mounting options to ensure a secure and professional installation:
Flush Mount
- Letters are mounted directly to the wall for a clean and sleek look.
- Ideal for indoor and outdoor use.
Raceway Mount
- Letters are mounted on a raceway (metal bar) that houses the electrical wiring.
- Simplifies installation and maintenance.
Backer Panel Mount
- Letters are mounted onto a backer panel, which is then attached to the building.
- Provides contrast and additional visibility.
Materials and Finishing Options
Our channel letters are made from premium materials designed to withstand the elements and maintain their vibrant look for years:
Aluminum – Lightweight, rust-proof, and durable Stainless Steel – Polished or brushed finish for a high-end look Acrylic – Vibrant color options and high-impact strength Vinyl – Used for color and texture application LED Lighting – Energy-efficient and long-lasting
Our Custom Channel Letter Process
- Consultation – We discuss your business goals, building requirements, and design preferences.
- Design and Mockup – Our design team creates a custom rendering for your approval.
- Permitting and Code Compliance – We handle all paperwork and ensure your sign meets local regulations.
- Fabrication – We use advanced cutting and bending equipment to create precise shapes and finishes.
- Wiring and Lighting Installation – Our expert team installs lighting and ensures even illumination.
- Final Installation – We professionally mount the letters and perform a quality check.
Why Choose 123 Signs for Custom Channel Letters?
Experienced Design Team – We have years of experience creating professional channel letters. High-Quality Materials – Durable and weather-resistant materials for long-term use. Fast Turnaround – Quick production and installation to meet tight deadlines. Professional Installation – Our team ensures proper alignment and secure mounting. Affordable Pricing – Competitive rates without compromising quality.
Benefits of Custom Channel Letters
Increased Visibility – Illuminated channel letters are easy to spot, even from a distance. Brand Recognition – Bold, custom designs reinforce your brand identity. 24/7 Advertising – LED and neon options ensure your sign is visible day and night. Energy-Efficient – LED lighting reduces energy costs while providing consistent brightness. Durability – Rust-proof and UV-resistant materials maintain their look for years.
Perfect for Any Business
Retail Stores – Bright and bold signs to attract foot traffic Restaurants and Cafés – Front and backlit options to create ambiance Hotels and Resorts – Professional and welcoming entrance signage Medical Offices – Clean and modern designs for a professional look Office Buildings – Halo-lit or reverse-lit options for a sophisticated feel Shopping Malls – Large and illuminated signs for high-visibility locations
Best Practices for Channel Letters
Keep It Simple – Use clear, bold fonts that are easy to read from a distance Use Contrast – Ensure the letters stand out from the background Add Lighting – Illuminated signs increase visibility and impact Consider Placement – Ensure the sign is positioned where it’s most visible Use Quality Materials – Long-lasting materials ensure your sign remains in good condition
Get Started Today!
Ready to enhance your business with professional channel letters? Contact 123 Signs today for a free consultation and quote. Let us create a bold, eye-catching channel letter sign that makes your business impossible to miss!
FROM DRAWING TO DIMENSION
Inside a
channel letter.
An architectural animation of a typical face-lit letter, from the first drawing to the final illuminated installation.
- Design
- Fabrication
- Assembly
- Installation
- Illumination
STOCKED THROUGH OUR SUPPLIER
Products we
order in for you.
Printed to order by our wholesale partner and shipped within a day or two; we handle the artwork, the proof and, where it applies, the install. Click any product for sizes, materials and photos.
Channel Letter
Reverse Acrylic Lit
Ready-to-install (Except Raceway) UL Certified 5 Year Warranty
Channel Letter
Reverse Lit
Ready-to-install (Except Raceway) UL Certified 5 Year Warranty
Channel Letter
Full Acrylic Face Lit
Ready-to-install (Except Raceway) UL Certified 5 Year Warranty
Channel Letter
Inset Acrylic Face Lit
Ready-to-install (Except Raceway) UL Certified 5 Year Warranty
Channel Letter
Standard Channel Letter
Ready-to-install (Except Raceway) UL Certified 5 Year WarrantyProduct images are supplier photography, not client installations.
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Some tiles show illustrative or supplier product imagery, not client installations.
LET’S GET IT STARTED
Bring us
your next idea.
Send the address and a photo. We check what your village allows, then price it. No charge for the check.
877-500-0021